Focus on growth.
Not the data driving it.

Autonomous insights power efficient business growth

Regularly assessing data quality, carefully monitoring metric movements, and digging in to explain unexpected patterns is exhausting.

We deliver insights to your team with a simple UI that draws the right metrics.
Our AI-driven autonomous insights platform connects to all your data and analyzes it to underlying relationships and contextual. Shifts or friction points that could derail your business are highlighted as the last mile in closing your insights-to-action loop.

Act on clear, concise insights on screen.


Obliterate blind spots.
Stay ahead of your competition.
Sharpen your focus on matters most. 
Understand the root cause as they happen.
See what you need to, when need to.

Pervasively observability. Alt scale. 

Spot, understand and act in near real-time on critical changes in movements with relevant insights on their root cause that could impact your business.

OTB Perceive looks through all your data as it arrives, and analyzes it, to give you near real-time deep and Hotspot detection technology.

Enhanced event detection is delivered as simple-to-understand data presented in a self-service Insights Feed web portal that can be viewed with a browser on desktop and mobile devices. OTB Perceive highlights the shifts and improves on your business running.

North Star

See what is not obvious.
Deep dive, and act.  
Synthesized insights.
On the go.

Autonomous insights. Prioritized for action.

Staying ahead of your competition, alerting you to trends in your customer acquisition and growth and the underlying drivers so you can take decisions to grow your business.

OTB North Star recognizes and identifies context across your data, to synthesized insights on the where, why and how of events. Deep-dive as required to drifts and shifts, and steer your business in the right direction. Stay ahead of competition by tracking changing segments that are driving growth and break markets.

Identifying your metric movements and underlying
root causes doesn’t have to be hard.

Out Of The Blue helps data consumers identify, detect and fix issues as a they happen.

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